32nd Annual Charleston Conference Issues in Book and Serial Acquisition
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Thursday, November 8 • 2:15pm - 3:00pm
Collaborative Marketing for Electronic Resources

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This presentation reports on the results of an international collaborative project with 100 libraries to benchmark the marketing of electronic resources. I will describe the impetus for the project, the project planning, the execution and results of this effort. The talk will highlight the collaborative aspect of the project.

Objective of the session. Identifying “best practices” is usually done with a large body of experience to draw from, and this project hoped to spur development of that experience so that we can all move forward quickly in the process of marketing electronic resources. This collaborative model is the first of its kind in libraries, related to electronic resources.

What attendees can expect to learn. Attendees will learn how a typical marketing plan can be implemented at their libraries by viewing the complete process employed by 100 libraries over 5 months. Attendees can also expect to see a demonstrated example of a good, collaborative effort that can be replicated for other projects where a wider body of evidence on a particular topic is needed.

avatar for Marie Kennedy

Marie Kennedy

Serials & Electronic Resources Librarian, Loyola Marymount University
I'm the co-director of the Institute for Research Design in Librarianship and the Serials & Electronic Resources Librarian at Loyola Marymount University (Los Angeles CA).

Thursday November 8, 2012 2:15pm - 3:00pm EST
Addlestone Library Room 120 205 Calhoun Street, Charleston, SC 29401