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32nd Annual Charleston Conference Issues in Book and Serial Acquisition
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Thursday, November 8 • 3:15pm - 4:00pm
Don't Forget the Little Publisher, Part Deux

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This Panel discussion is an update from the 2011 Panel of the same topic. The objective of this session is an update and an expansion, illustrating to the publishing and library communities alike the opportunities to discover and subscribe to high-quality content from small to medium-sized information providers, which to date are overlooked because these information providers lack the resources to effectively market their content. Attendees can expect to come away from the session with additional understanding of the following: what types of content are they missing; NEW examples of sales and marketing strategies that are being used to get content out in the market, NOVEL subscription/pricing alternatives; SUCCESS stories from the trenches; and other. This session will discuss domestic U.S. and international publishers and markets alike. This session will provide commentary from both the publisher and librarian points of view.

avatar for Anne McKee

Anne McKee

Program Officer for Resource Sharing, Greater Western Library Alliance (GWLA)
McKee received her M.L.S. from Indiana University, Bloomington and has had a very diverse career in librarianship. She has been an academic librarian, a sales rep for two subscription agencies and now a consortium officer for the past 15 years. A former President of NASIG, McKee is on the Serials Review Editorial Board, 2 publisher/vendor library advisory boards and strives to balance a busy career with an even busier family including a... Read More →
avatar for David Myers

David Myers

CEO, DMedia Associates
David Myers, President and CEO of DMedia Associates, Inc., is an Information Industry expert, with over 24 years experience specializing in Strategy, Sales, Licensing and Business Development. Throughout his career, he has drafted, negotiated and closed over 500 domestic and international licensing agreements with publishing partners, customers and distributors.
avatar for Stuart Silcox

Stuart Silcox

National Sales Manager, Canada, Swets
Stuart is a veteran of the Canadian library subscription market, with over 20 years of managerial experience in customer service, marketing and sales for subscription agents like The Faxon Company and Swets. Stuart has played a key role in negotiation and facilitating publisher and consortia deals, such as the national deal for CRKN and ALJC, bringing together 67 libraries and 45 publishers into a single license agreement.
avatar for Tom Taylor

Tom Taylor

President, Dragonfly Sales and Marketing Consulting
Tom Taylor is President of Dragonfly Sales and Marketing Consulting. Dragonfly manages the sales efforts of independent publishers through a global network of sales organizations. Before forming Dragonfly, Tom was Vice President of Marketing and Sales at SAGE in California. Tom has been in academic publishing for 33 years starting in 1979 as a sales representative at Addison Wesley (Pearson) where he moved into positions in marketing, editorial... Read More →

Thursday November 8, 2012 3:15pm - 4:00pm
Courtyard Marriott Ashley Room 125 Calhoun Street, Charleston, SC 29401