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32nd Annual Charleston Conference Issues in Book and Serial Acquisition
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Friday, November 9 • 2:15pm - 3:00pm
Trends in Mobile Web Usage: An Exploration into Journal Usage

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Mobile hand-held devices are ubiquitous in today's society, but are they being used to read the scientific literature?  In a rigorous study of 690 journals hosted on HIghWire's platform that were optimized for mobile devices, we report on the similarities and differences in article download and usage patterns between mobile devices and desktop/laptop computers  Bill Matthews, Director of Business Development, HighWire | Stanford University will speak to the many ways in which this data can be regarded, followed by opening up the conversation to a discussion with audience members about how they are finding increased usage of mobile impacting their world.


Speakers
avatar for Bill Matthews

Bill Matthews

Director of Business Development, HighWire | Stanford University
Bill Matthews is responsible for the business development activities at HighWire including marketing, sales, and strategic partnership. In this role, Bill brings a well balanced pedigree of business practices to HighWire consisting of a consultative communication style, customer-focus approach, and a high degree of ethical standards. Bill has over 25 years of experience and progressive responsibility within the marketing research, online... Read More →


Friday November 9, 2012 2:15pm - 3:00pm
Francis Marion Carolina Ballroom 387 King Street, Charleston, SC 29403