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32nd Annual Charleston Conference Issues in Book and Serial Acquisition
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Friday, November 9 • 3:15pm - 4:00pm
Is Your Content Experiencing an Identity Crisis?: Addressing the Pain Points of Classification

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The publishing Industry is experiencing an exponential growth in new product offerings. With each new product, we are seeing a constant struggle in meeting the content classification requirements set forth both internally by the publisher, as well as those needed by external distributors. How can this information management become a functional, consistent, and efficient system, blending both the publisher’s internal needs as well as the needs of the users?

Forming a strong content strategy plan is crucial for gaining as much exposure as possible. Striving to improve usability of the content, while also creating a cutting-edge search functionality and improved “findability”, should be the key initiatives of every plan.

This discussion strives to address some of the key issues in content classification and management.


Speakers
avatar for Todd Carpenter

Todd Carpenter

Executive Director, National Information Standards Organization
Standards. Standards. Standards. Wine. Standards. Standards. Standards.
MM

Myung-Ja "MJ” Han

Metadata Librarian, University of Illinois at Urbana-Champaign
Myung-Ja K. Han is Metadata Librarian and Assistant Professor, University Library at the University of Illinois at Urbana-Champaign. Her main responsibilities consist of developing application profiles for digital collections, creating metadata for digital resources, and evaluating and enhancing cataloging and metadata workflows. Her research interests include interoperability of metadata, especially using OAI-PMH and semantic web technologies... Read More →
MH

Maureen Huss

Senior Product Operations Manager, OCLC
Maureen has held positions at OCLC for more than 17 years.  In her current position, Maureen leads a team of catalogers that create WorldCat bibliographic records in over 30-languages for all types of resources including print, digital, and electronic. The team works directly with libraries to provide cataloging records and also with publishers and vendors to catalog materials and deliver WorldCat records to their library customers... Read More →
LJ

Lindsay Johnston

Managing Director, IGI Global
Ms. Johnston is currently the Managing Director at IGI Global, an academic reference publisher based in Hershey, Pennsylvania. During her time at IGI Global, she has procured hundreds of titles within five separate imprints and has made significant contributions to content strategy and new product development. She has previous experience in educational marketing, specializing in recruitment and public relations. In addition to her role as... Read More →
MW

Margaret Wayne

Section Head, Benelux, France, and Italy Section ; African, Latin American, and Western European Division, Library of Congress


Friday November 9, 2012 3:15pm - 4:00pm
Francis Marion Pinckney Room 387 King Street, Charleston, SC 29403