The publishing Industry is experiencing an exponential growth in new product offerings. With each new product, we are seeing a constant struggle in meeting the content classification requirements set forth both internally by the publisher, as well as those needed by external distributors. How can this information management become a functional, consistent, and efficient system, blending both the publisher’s internal needs as well as the needs of the users?
Forming a strong content strategy plan is crucial for gaining as much exposure as possible. Striving to improve usability of the content, while also creating a cutting-edge search functionality and improved “findability”, should be the key initiatives of every plan.
This discussion strives to address some of the key issues in content classification and management.