Anecdotal evidence from user surveys and the experiences of information professionals portray a picture that “digital native” students do not differentiate between the variety of information resources online. The issue of container only becomes problematic to these students when they have to produce a scholarly work and cite their information sources. Then the question becomes, “What is it?”. This session will present preliminary data from a survey of university students on how they recognize and label electronic information resources. The presenters will explore such questions as: Do users recognize an e-book as a book? If not, how do they categorize it? Does the amount and placement of labeling from the publisher make a difference in their recognition? Do they differentiate between an academic database and a search engine? Are newspaper articles and peer-reviewed journal articles considered synonymous? The presenters will seek audience feedback on their views of the results via the attendees’ personal mobile devices. Do they think the traditional product names of book, journal, article, etc. matter in the online world? If yes, what can librarians and publishers do to preserve the identities of these containers?