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32nd Annual Charleston Conference Issues in Book and Serial Acquisition
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Friday, November 9 • 5:45pm - 6:30pm
The Course Adoption Challenge: Making In-Demand E-books Available in Academic Libraries

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For many university presses and other publishers of scholarly monographs, libraries represent a small share of their market, with sales to students and other individuals in academia far outstripping institutional purchasing. Paperback sales for classroom use – so-called “course adoption” titles – have traditionally been the mainstay of scholarly monograph publishing. As these publishers begin to make e-books available to libraries through a growing number e-book aggregators and collectives, titles with the potential for course adoption have posed challenges, but also highlighted the need for experimentation and new solutions.

There is clearly a value to scholars and researchers in making these titles available electronically at their institution, and there has been significant focus on the rising costs for course books. However, the availability of a single e-book in a library has the potential to adversely impact books sales to individuals at that institution. For that reason, many books with the potential for course adoption are available only in print, or have been excluded from library-facing sales channels.

This session will explore how best to make course adoption books available to academic libraries, in ways that serve the interests of scholars, libraries, and publishers. Speakers will include representatives from a university press; a library currently experimenting with e-book acquisition through a variety of models and platforms; and an e-book collective that has begun making course adoption titles available to its institutional customers.


Speakers
avatar for Douglas Armato

Douglas Armato

Director, University of Minnesota Press
Douglas Armato is Director of the University of Minnesota Press, where he also acquires titles in digital media and social theory. In collaboration with the Institute for Advanced Study at the University of Minnesota, he developed the Mellon Foundation-funded Quadrant initiative, which seeks to redefine how faculty and presses collaborate in developing publishing programs. Prior to coming to Minnesota in 1998, he was Associate Director and Book... Read More →
avatar for Leila Salisbury

Leila Salisbury

Director, University Press of Mississippi
Leila W. Salisbury has been the director of the University Press of Mississippi (UPM) since 2008. Prior to her appointment, she was marketing director at the University Press of Kentucky, where she worked for fourteen years. At UPM, she is responsible for the overall direction and management of a $2.7 million scholarly publishing operation. She oversees the Press’s budget and allocation of resources, shapes the Press’s... Read More →
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Frank Smith

Director, Books at JSTOR, ITHAKA


Friday November 9, 2012 5:45pm - 6:30pm
Francis Marion Carolina Ballroom 387 King Street, Charleston, SC 29403