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32nd Annual Charleston Conference Issues in Book and Serial Acquisition
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Thursday, November 8 • 2:15pm - 3:00pm
An Open and Shut Case: Making Access to Content Easy, Affordable, and Sustainable

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Does DRM stand for Digital Rights Management or Digital Rights Manipulation?  DRM serves the interest of publishers attempting to navigate a new era with an old business model. The Internet and digital files have created stark challenges for publishers, as librarians and users increasingly demand unrestricted access and usage. Yet publishers have businesses built on selling print, with the presumption that one book should serve one reader at a time.  Using journals as model, publishers have closely controlled access to book content through rapidly increasing prices, license- and technology-based restrictions, and bundling strategies.  But the goal for publishers should be to expand access to scholarly content while creating sustainable, profitable businesses -- which means steering clear of legacy print models or the fear of how content will be used. It also means finding creative ways to shift some, if not all, of the costs away from libraries, faculty and students when and if possible.  How can outright ownership, rather than subscription-oriented leases, of content work for publishers as well as users?  The founder of a new, born-digital publishing company talks about how to look ahead rather than back, and develop a program that can thrive while enabling, rather than constraining, scholars and librarians.


Speakers
avatar for Beth Bernhardt

Beth Bernhardt

Assistant Dean for Collections and Scholarly Communications, University of North Carolina at Greensboro Libraries
Beth Bernhardt is the Assistant Dean for Collection Management and Scholarly Communications at the University of North Carolina at Greensboro.  She has her graduate degree in Library Science from the University of South Carolina.  Beth has over twenty years of experience working in academic libraries, fourteen of those years specializing in electronic resources. She serves on the Carolina Consortium team that works with... Read More →
avatar for Adam Chesler

Adam Chesler

Director of Library Relations, Business Expert Press / Momentum Press
Adam manages library relations for Business Expert Press and Momentum Press, two new companies which publish ebooks for business students and engineering professionals, respectively.  Previously he was Content Director for the American Society for Training and Development; prior to that, he held sales, customer relations, and customer service positions at the American Chemical Society; and customer relations, marketing... Read More →


Thursday November 8, 2012 2:15pm - 3:00pm
Francis Marion Pinckney Room 387 King Street, Charleston, SC 29403