Increasingly under pressure to demonstrate their value to the objectives of the institution or consortium, libraries are looking for ever more creative ways to improve efficiency and productivity. Powerful analytic capabilities enable libraries to put numbers on their value and to expose tangible evidence of their leading role in the academic lifecycle. From usage data and onwards, analytics shed light on the inner workings of the entire institution, as well as those of the library. Valuable insight into libraries’ operation can be gained via purchasing trends, comparative analysis, and even predictive analysis—helping managers to better to plan their daily operation. During this session, we will review Virginia Commonwealth University’s strategy to leverage library data and integrate it seamlessly day-to-day workflows.