Wide and cheap availability of cloud-based media services is upon us. With the transformations these services are already bringing to the consumption of music, video and interactive media, change has likewise come to educational and professional workflows: Documents in 2012 are read, written, collaborated on, and distributed anywhere an Internet-enabled device can reach. Among research institutions and other knowledge-intensive enterprises (e.g., R&D units, medical research teams, on-campus etc.), widespread adoption of this new cloud functionality will bring dramatic changes in the ecology and characteristics of content use and re-use. Repertory-style licensing is already an important component to facilitate this shift in knowledge workers’ and researchers’ workflows. Indeed, as cloud-based content usage increases, repertory-style licensing will likely become an ever more critical and indispensable part of the toolkit for collaboration and content-sharing.