32nd Annual Charleston Conference Issues in Book and Serial Acquisition
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Friday, November 9 • 12:45pm - 2:00pm
Social Media, ROI and Cookie Day

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Patricia Cleary's Slides          Bohyun Kim's Slides

As the focus for librarians is increasingly shifting to ROI for their various resources, many have found a potential ally in social media. This session will provide practical examples of institutions around the country and “tricks” they use to increase awareness of their e-books and databases among students, by leveraging the benefits offered by Facebook, Twitter, blogging, the library homepage and yes, cookie days too.  At the same time, vendors and publishers are constantly reaching out to potential end-users through social media and sometimes helping librarians increase their own ROI in the process. 

This session will also address how social media statistics can be tracked and lead to more usage for the highlighted resources or simply by staying in touch with a large number of end-users.  Panelists will include a mix of librarians and vendors who will offer suggestions on best practices they have implemented within their department. The panelists will also address how both librarians’ and publishers’ efforts could at times be combined in order for their creative messaging to really impact ROI for their e-books, for example. This will be an interactive session with short formal presentations from each panelist, followed by a conversation based on questions from the moderator and the audience, who will be encouraged to comment and share their experience throughout the session.

avatar for Marie Bloechle

Marie Bloechle

Electronic Acquisitions Librarian, University of North Texas
Marie is the Electronic Acquisitions Librarian at the University of North Texas. UNT is one of the nation's largest public research universities with over 36,000 students. Prior to UNT, she spent 20 years as a corporate librarian, most recently as a research specialist at Verizon... Read More →

Patricia Cleary

Global eProduct Development Manager, Springer
Beginning in 2010, Patricia Cleary has been instrumental in crafting Springer's mobile strategy. Patricia’s work in mobile technology has forged new pathways to empower science and medical professionals with the information they need, precisely when and where it is needed. As... Read More →

Emilie Delquie

Vice President, Publishers Communication Group

Amy Harris Houk

Department Head, Research, Outreach, and Instruction, UNC Greensboro

Emma O'Hagan

Reference Librarian & Librarian to the School of Nursing, University of Alabama at Birmingham
Emma O'Hagan received her Masters of Library and Information Science from the University of Alabama in 2010. She completed two internships while at UA, at the Institute of Economic Growth in Delhi, India and at Lister Hill Library for the Health Sciences in Birmingham, AL. After... Read More →

Friday November 9, 2012 12:45pm - 2:00pm EST
Addlestone Library Room 227 205 Calhoun Street, Charleston, SC 29401