32nd Annual Charleston Conference Issues in Book and Serial Acquisition

Marc Segers

Solutions Architecht

Marc's work at iFactory supports publishers throughout the product development process outlining relative advantages and disadvantages of solutions and supporting partnership relationships. Marc provides consulting on overall publishing strategy and platform management coordinating various product teams to ensure that the interests and goals of the publisher are being met. Drawing upon more than 14 years in educational/academic publishing, Marc's strategic role includes consulting on best practices, researching market trends, understanding the user and use cases, internalizing publisher needs, and recommending requirements that may be in the best interest of the publisher.  Prior to iFactory, Marc led online publishing strategy at CQ Press, a Division of Sage and developed online curriculum for the school market. He served on the AAP Digital Issues Working Group and the SSP Planning Committee.